Early-Stage B2B Founders: Avoid Selling Into The Mid-Market First

During the founder-led selling stage, founders have to commit as to which of the three markets they will target first: (1) SMB/venture-backed tech, (2) Mid-market, or (3) Enterprise.

While it’s always advised to build with a specific market in mind, many founders identify a problem they believe is felt (slightly differently, of course) across all three…